The Lake Forest Shop operates this website and our retail store, including the related information, content, features, tools, products, and services we provide to our customers (collectively, the “Services”). Our online store is powered by Shopify, which enables us to provide our ecommerce Services to you.

This Privacy Policy describes how The Lake Forest Shop (“The Lake Forest Shop,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit or use our website, shop with us online or in store, make a purchase or other transaction, book or request an appointment, sign up to receive communications from us, or otherwise interact with us.

Please read this Privacy Policy carefully. By using or accessing our Services, you acknowledge that you have read and understand the practices described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you. Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with The Lake Forest Shop, we may collect or process the following categories of personal information:

• Contact information, including your name, billing address, shipping address, email address, and telephone number.
• Payment and financial information, including payment card information, payment method, transaction details, and payment confirmation. Payment information for online purchases may be processed on our behalf by Shopify and its payment providers.
• Customer and account information, including account credentials if customer accounts are offered or used, as well as preferences and settings associated with your customer profile.
• Purchase and transaction information, including products you view or purchase and information regarding purchases, returns, exchanges, cancellations, and previous transactions.
• In-store customer information, including information associated with your customer profile, such as contact information, purchase history, product interests, and styling preferences.
• Appointment information, including information you provide when requesting or booking styling appointments, trunk show appointments, or other services.
• Communications with us, including information you provide when contacting our store, requesting customer service, communicating with a stylist, or otherwise corresponding with us.
• Device and technical information, including information about your device, browser, network connection, IP address, and other online identifiers.
• Website usage information, including information about how and when you interact with our website and the pages, products, or features you view.

How We Collect Personal Information

We may collect personal information:

• Directly from you, such as when you make a purchase online or in store, provide information to one of our team members, sign up for emails, request an appointment, contact us, or otherwise provide information to us.
• Automatically through our website, including through cookies, pixels, analytics technologies, and similar tools.
• From Shopify and our service providers, when they provide ecommerce, payment processing, email marketing, analytics, advertising, technology, or other services on our behalf.
• From advertising, marketing, and other business partners, where permitted by applicable law.

How We Use Your Personal Information

We may use personal information for the following purposes:

Providing and Improving Our Services

We use personal information to provide our Services, process payments and purchases, fulfill and ship orders, manage returns and exchanges, maintain customer profiles, remember customer preferences, provide personalized styling assistance, manage appointments, provide customer service, and improve the shopping experience we offer online and in store.

We may also use purchase history, product interests, and styling preferences to provide more personalized recommendations and service.

Marketing and Advertising

We may use personal information to send marketing and promotional communications, including emails about new arrivals, designers, events, trunk shows, promotions, and other news from The Lake Forest Shop.

Our email marketing communications are currently provided through Flodesk. You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our emails.

We may also use advertising and analytics technologies provided by platforms such as Meta and Google to understand website activity, measure the effectiveness of our marketing, and provide advertising that may be more relevant to you. These technologies may use cookies, pixels, or similar tools to collect information about your interactions with our website.

Security and Fraud Prevention

We may use personal information to provide a secure shopping and payment experience and to detect, investigate, prevent, or respond to suspected fraudulent, illegal, malicious, or otherwise unauthorized activity.

Communicating With You

We use personal information to respond to questions, provide customer service, communicate regarding orders and appointments, and maintain our relationship with our customers.

Legal and Business Purposes

We may use personal information to comply with applicable laws and legal obligations, respond to valid legal processes, protect our rights and the rights of our customers and others, resolve disputes, and enforce our terms and policies.

How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business and provide our Services, including:

• Shopify and payment providers that support our online store and transactions.
• Flodesk, which we use for email marketing and related communications.
• Shipping providers used to deliver orders that we fulfill from The Lake Forest Shop.
• Technology, analytics, and advertising providers, including services that may be provided by Meta and Google.
• Professional advisers and service providers that assist us with technology, business operations, legal compliance, accounting, security, or other services.
• Third parties at your direction or with your consent, including where necessary to provide a service you request.
• Government authorities or other parties when required by law, legal process, or when reasonably necessary to protect our rights, customers, employees, or others.
• Parties involved in a business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, or similar transaction.

We do not currently offer SMS marketing.

Relationship With Shopify

Our online store is hosted by Shopify. Shopify collects and processes certain personal information about your access to and use of our website in order to provide and improve ecommerce services.

Information you submit through our online store may be transmitted to and processed by Shopify and other service providers that help operate our ecommerce Services. Shopify may also process information regarding your interactions with our store and other Shopify merchants in connection with certain Shopify features and services.

Shopify's processing of personal information is governed by its applicable privacy policies and practices. Additional information about Shopify's privacy practices and available privacy controls can be found through Shopify's privacy resources.

Cookies, Analytics, and Advertising Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies to operate the website, remember preferences, understand how visitors interact with the site, measure marketing performance, and support advertising.

These technologies may be provided by Shopify and third-party services, including Meta and Google.

Depending on your browser, device, location, and applicable law, you may have options to limit or control certain cookies and advertising technologies. Disabling certain technologies may affect some website functionality.

Email Marketing

If you choose to join our email list, we may use your name, email address, shopping interests, and interactions with our communications to provide relevant updates and marketing from The Lake Forest Shop.

We currently use Flodesk to manage our email marketing. You may unsubscribe at any time using the unsubscribe link included in our marketing emails. Even if you unsubscribe from promotional communications, we may continue to send transactional or service-related messages concerning purchases, orders, appointments, or other interactions with us.

In-Store Shopping and Customer Profiles

When you shop with us in person, we may collect information such as your name, email address, telephone number, purchase history, product interests, and styling preferences.

We may associate this information with a customer profile to provide personalized service, help our team understand your preferences, assist with future purchases, and provide a more seamless experience between our store and website.

Appointments and Personal Styling

We may offer personal styling, trunk show, or other appointments. When you request or book an appointment, we may collect contact information and other details reasonably necessary to coordinate your appointment and provide personalized service.

We may use a third-party scheduling provider to facilitate appointments in the future. If we do, information submitted through that service may also be processed in accordance with the provider's privacy practices.

Third-Party Websites and Links

Our website may contain links to websites or online platforms operated by third parties. If you follow a link to a website that is not operated or controlled by The Lake Forest Shop, we encourage you to review that website's privacy and security policies.

We are not responsible for the privacy practices, security, accuracy, or content of third-party websites or platforms.

Children's Privacy

Our Services are not directed to children, and we do not knowingly collect personal information from children under the age required by applicable law.

If you are a parent or legal guardian and believe a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete the information.

Security and Retention of Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no method of electronic transmission or storage can be guaranteed to be completely secure.

We retain personal information for as long as reasonably necessary to provide our Services, maintain customer and transaction records, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements and policies.

Your Privacy Rights and Choices

Depending on where you live and subject to applicable law, you may have certain rights concerning your personal information. These may include the right to:

• Request access to or information about personal information we maintain about you.
• Request deletion of certain personal information.
• Request correction of inaccurate personal information.
• Obtain a copy of certain personal information.
• Opt out of certain uses or disclosures of personal information for targeted advertising, sale, or sharing where those rights apply under applicable law.
• Withdraw consent where our processing relies on your consent.

These rights are not absolute and may apply only in certain circumstances.

We will not discriminate against you for exercising privacy rights provided by applicable law. We may need to verify your identity before completing certain requests and may request additional information reasonably necessary for verification.

To submit a privacy request, contact us using the information provided below.

Communication Preferences

You may unsubscribe from promotional emails at any time by selecting the unsubscribe option included in our marketing communications.

Unsubscribing from marketing emails will not prevent us from sending communications necessary to complete transactions or provide requested services, such as order confirmations, shipping notifications, appointment communications, or customer service messages.

Complaints

If you have questions or concerns about how we handle your personal information, please contact us using the information below.

Depending on where you live, you may also have the right to submit a complaint to an applicable privacy or data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, technology, Services, legal requirements, or privacy practices.

When we make changes, we will post the revised Privacy Policy on our website and update the “Last Updated” date above. We may provide additional notice when required by applicable law.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy-related request, please contact us:

The Lake Forest Shop
265 Market Square Ct
Lake Forest, IL 60045
United States

Email: hello@thelakeforestshop.com
Phone: (847) 234-0548