With a background in Interior architecture, Vincent Ribat has always been passionate about the world of Luxury luggage.

In 2014, he created RUE DE VERNEUIL, address of his parisian studio from where he launched his bags & accessories line.

​The brand is characterized by its nonconformist elegance coming straight from references in fashion & architecture. It offers gorgeous, vibrantly coloured bags and clutches, a perfect blend of sophistication and playfulness.

It also draws its codes from the famous american "tool" bag, the useful bag that appeared in the 50's.

From his career as an interior designer, Vincent Ribat had kept a strong identity that he is always exploring through his collections, a nod to the 30’s, some references to the modernism or to the French Riviera.